Finance with Purpose.
Ventures with Vision.

Helping doctors, business owners, and founders design lending systems, secure funding, and build ventures that serve people and honor purpose.

Nancy Coy is the Managing Partner at Finance Rx Venture Studio.

She is also CEO of Choice Payment Services, a national SaaS based receivables management company. As a leading expert in consumer and patient lending with 20+ years of experience, Nancy revolutionizes lending programs to empower providers and business owners across various sectors.

"I work at the intersection of finance, faith, and forward momentum. From patient lending to venture building, I help high-integrity leaders create systems that grow revenue and real impact."

Training Programs

Leverage Consumer and Patient Lending the Right Way

Unlock greater case acceptance by leveraging patient lending effectively. Our training programs empower you and your staff to understand the intricacies of lending, present the right lending product based on patient needs, offer flexible payment ranges, and articulate the lending conversation effectively. This knowledge helps build stable long-term revenue and prepares your business for a higher valuation when you sell.

Our classes are available one-on-one, live, in group settings, or via webinar, ensuring flexible learning options to fit your schedule.

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The Proven Prescription

Finance Rx

Did you know that only 4 out of 10 Americans can afford to spend $1,000 at once, which is roughly 39% of the population?”

Often merchants and providers enroll in lending programs without understanding the programs value, true cost and more importantly how to use lending to increase case acceptance,

Consumer and Patient lending are the strongest tool in your toolbox to increase your revenue, yet it is often the last thing considered.

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